Suddenly I’d been lured into their payment ecosystem. S., I couldn’t actually use those features, but back in China, my friends could, and they’d become hard to resist. Like many others across the country, they live in We Chat all day long, talking to friends and work colleagues, hailing cars, paying for restaurant meals that previously required cash (credit cards are still a rarity in China), and shopping in online and real-world stores that partner with We Chat.
And for most of them, the gateway to it all was an ancient custom made digital.
And—here’s an “only in China” factoid—409,000 of them were sent in a single second, just after midnight on the first night of the holiday.
He’s a theater director and was working on a production in China.
But it turned out that in China, where relatively few people use email, almost everyone uses We Chat.